2024
PetPet
Pet parenting made social.
2022 - Now
Apple Inc, Cupertino, CA
Currently @ Apple, designing stuff 
Please contact for more info.
2019 - 2021
R&D, Samsung, New York, NY
Samsung, the future of digital lifestyle
During my 2 years at the Samsung Next eXperience team, I created new innovative experiences and concepts for Samsung’s consumer product lines, from core TV and mobile products for the future of digital lifestyle.
Designed and launched Samsung Podcast CMS (Samsung Free Listen Tab, a new podcast platform on flagship phones) & AR Canvas in AR Zone.
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2018
Hardware, School of Visual Arts
Embosser - A special camera designed for visually impaired users.
People take photographs every day, and photographs serve as a way to communicate.
However, photography requires vision. For visually impaired people, it is impossible to experience photography.
How might we help visually impaired users to experience photography and share memories with others?
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2019
Interactive Story, School of Visual Arts
The Missing Piece: A story told through a calendar.
We always read books page-by-page because we are reading stories the way the author intends.
But, what if we can have full control of what we want to read and interact with?
So, I created an interactive calendar and embedded 45 events and 60 journals from 4 characters.
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2019
Service Redesign, School of Visual Arts
The Lonley Planet
Lonely Planet is a large travel guide book publisher. As of 2011, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps. However, guidebooks often have extra information unrelated to a trip, which makes them unnecessarily heavy. And information in the books is often outdated.
How might Lonely Planet help travelers to plan and enjoy their next trip?
2019
AR Innovation, School of Visual Arts
Hmm! By Yelp - Combining the best of Yelp with AR experience.
It’s difficult to read the menu in foreign languages. And we always have tons of options available in front of us, but it’s hard to make the decision that we think is the best for us. Feeling lazy to do new research so always go back to things you have tried before.
How might we optimize the navigating experience, to make better and faster decisions in our daily life?
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2019
Design Consulting, frog
American Express: The New Enterprise Designer
During my internship at frog, I got a chance to work on this Enterprise Digital Design Team Learning Framework project for American Express with the strategy team at frog. I was responsible for interaction design, framework design, workshop planning, and presentation.
For the Amex design team to become a trusted partner with the business, they needed to build relationships, develop influence skills, and connect with stakeholders and their business priorities. Frog created a learning framework to identify the skills and capabilities needed to become integrated and strategic enterprise designers at Amex.
Read about this project
2019
Web & App Design, School of Visual Arts (Launched)
SVA Portfolio App - Explore the portfolios of the 2019 graduating class of the School of Visual Arts Advertising and Design Departments.
I had the privilege of designing SVA's portfolio app for my class. This app features graphic design, advertising, motion graphics, interactive design, and 3D design portfolios by this year's graduating seniors.
©Julie Zhu
©Julie Zhu
2022
2020